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farmers insurance - commute
Added: 19-03-2011
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FARMERS INSURANCE - COMMUTE
Banking -Investment-&-Insurance
FARMERS INSURANCE
Advertising Agency:CAMPBELL-EWALD Warren USA
Creative Director:Debbie Karnowsky
Copywriter:John Dolab/Andy Stern
Art Director:Chip Kettering/Richard Bess
Agency Producer:John Haggerty
Account Supervisor:Jim Klock/Dean Westmoreland/Scott Berger
Production Company:BISCUIT FILMWORKS Los Angeles USA
Editor:Bill Ludwig (Vice Chairman/Chief Creative Officer)
Date Of 1st Transmission:04/06/2007
Entrant Company:CAMPBELL-EWALD Warren USA<br>This campaign re- launches the Farmers Insurance brand by tapping into the range of human emotions one experiences after the unexpected happens; rich territory that until now has gone virtually unexplored.<br>Through these ads Farmers sought to own empathy in the category by positioning their unique Help Point service as proof of understanding how it feels to cope with the chaos in one's life after a loss or accident. The promise was to remove that chaos quickly with a single phone call. Summed up in the new more poignant tagline Sanity makes a comeback Farmers is the insurance company that gets it. It not only understands but cares how customers feel.
COMMUTE | 2008 | No-Award
Channels:
2008 Commercials
Tags:
advert
farmers
after
insurance
chaos
proof
quickly
single
remove
promise
feels
Banking
Investment--Insurance
No-Award
2008
commercial
spot
advertising
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