farmers insurance - commute

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farmers insurance - commute

Added: 19-03-2011
From: tvspotstv ( Send PM )
(59053) | (0) | (0)

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FARMERS INSURANCE - COMMUTE Banking -Investment-&-Insurance FARMERS INSURANCE Advertising Agency:CAMPBELL-EWALD Warren USA Creative Director:Debbie Karnowsky Copywriter:John Dolab/Andy Stern Art Director:Chip Kettering/Richard Bess Agency Producer:John Haggerty Account Supervisor:Jim Klock/Dean Westmoreland/Scott Berger Production Company:BISCUIT FILMWORKS Los Angeles USA Editor:Bill Ludwig (Vice Chairman/Chief Creative Officer) Date Of 1st Transmission:04/06/2007 Entrant Company:CAMPBELL-EWALD Warren USA<br>This campaign re- launches the Farmers Insurance brand by tapping into the range of human emotions one experiences after the unexpected happens; rich territory that until now has gone virtually unexplored.<br>Through these ads Farmers sought to own empathy in the category by positioning their unique Help Point service as proof of understanding how it feels to cope with the chaos in one's life after a loss or accident. The promise was to remove that chaos quickly with a single phone call. Summed up in the new more poignant tagline Sanity makes a comeback Farmers is the insurance company that gets it. It not only understands but cares how customers feel. COMMUTE | 2008 | No-Award

Channels: 2008 Commercials 
Tags: advert  farmers  after  insurance  chaos  proof  quickly  single  remove  promise  feels  Banking  Investment--Insurance  No-Award  2008  commercial  spot  advertising  tvspotstv 

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