honda motors - landscapeometer

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honda motors - landscapeometer

Added: 19-03-2011
From: tvspotstv ( Send PM )
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HONDA MOTORS - LANDSCAPEOMETER Internet-Film HONDA MOTORS Advertising Agency:VILLARROSAS Barcelona SPAIN Executive Creative Director:BSO Creative Director:Oriol Villar Fernando Codina Copywriter:Tuning Art Director:Michele Salati Agency Producer:Patricia García Melanie Andrada Account Supervisor:Albert López Merche García Advertiser's Supervisor:Elena Gris Natalia Sagalés Elisabet Navarro Production Company:VILLARROSAS Barcelona SPAIN Director:Brosmind Other Credits:Illustrator: Brosmind Date Of 1st Transmission:14/04/2008 Entrant Company:VILLARROSAS Barcelona SPAIN<br>SUVs (Sport Utility Vehicle) are very appreciated by the consumer because of their versatility. However although their technology has evolved a lot SUVs are still less efficient on asphalt. Honda engineers designed the new CR-V with the idea to get a SUV with real on-road performance - basically because it is where consumers cover the biggest part of the kilometers. So the communication objective was to present a car made to enjoy any kind of travel from the beginning till the end and to do it with the specific Honda's tone of voice: human and passionate. The idea behind this internet commercial is to replace the numbers of a mileometer with images of landscapes because with the Honda CR-V you don’t cover miles you experience them. LANDSCAPEOMETER | 2008 | No-Award

Channels: 2008 Commercials 
Tags: advert  because  cover  their  hondas  voice  human  paionatethe  specific  beginning  enjoy  Internet-Film  No-Award  2008  commercial  spot  advertising  tvspotstv 

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