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honda motors - landscapeometer
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HONDA MOTORS - LANDSCAPEOMETER
Advertising Agency:VILLARROSAS Barcelona SPAIN
Executive Creative Director:BSO
Creative Director:Oriol Villar Fernando Codina
Art Director:Michele Salati
Agency Producer:Patricia García Melanie Andrada
Account Supervisor:Albert López Merche García
Advertiser's Supervisor:Elena Gris Natalia Sagalés Elisabet Navarro
Production Company:VILLARROSAS Barcelona SPAIN
Other Credits:Illustrator: Brosmind
Date Of 1st Transmission:14/04/2008
Entrant Company:VILLARROSAS Barcelona SPAIN<br>SUVs (Sport Utility Vehicle) are very appreciated by the consumer because of their versatility. However although their technology has evolved a lot SUVs are still less efficient on asphalt.
Honda engineers designed the new CR-V with the idea to get a SUV with real on-road performance - basically because it is where consumers cover the biggest part of the kilometers.
So the communication objective was to present a car made to enjoy any kind of travel from the beginning till the end and to do it with the specific Honda's tone of voice: human and passionate.
The idea behind this internet commercial is to replace the numbers of a mileometer with images of landscapes because with the Honda CR-V you don’t cover miles you experience them.
LANDSCAPEOMETER | 2008 | No-Award