volvo - tow truck

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volvo - tow truck

Added: 19-03-2011
From: tvspotstv ( Send PM )
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VOLVO - TOW TRUCK Cars VOLVO Advertising Agency:McCANN ERICKSON ISRAEL Tel Aviv ISRAEL Executive Creative Director:Soundhouse Creative Director:Sigal Abudi Copywriter:Tal Perelmuter Art Director:Sigal Abudi Agency Producer:Hadas Yosifun Account Supervisor:Eli Dolev Advertiser's Supervisor:Shay Goren Production Company:ULPANOT Tel Aviv ISRAEL Director:Ishay Karni Producer:Eyal Sadan Lighting Cameraman:Tobi Hochstein Editor:Itay Appelberg Editor:Yaniv Melinarsky Post Production:Gravity Date Of 1st Transmission:07/02/2008 Entrant Company:McCANN ERICKSON ISRAEL Tel Aviv ISRAEL<br>Volvo is a prestige automobile brand. We wanted to make it more accessible and decided to import the Volvo S60 and market it at an attractive price level that would draw the attention of young executives who could afford only less prestigious cars until now. Our goal was to bring the cars closer to young audiences and still keep the premium tone of the brand. This led us to the creative concept of ‘It will take you time to realize it's really yours’ – you can afford a Volvo so early in life that you can't believe it. TOW TRUCK | 2008 | Shortlist

Channels: 2008 Commercials 
Tags: advert  volvo  young  afford  brand  closer  audiences  nowour  still  bring  creative  Cars  Shortlist  2008  commercial  spot  advertising  tvspotstv 

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