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carlsberg - announcement
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carlsberg - announcement

Added: 19-03-2011
From: tvspotstv ( Send PM )
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CARLSBERG - ANNOUNCEMENT Internet-Film CARLSBERG Advertising Agency:SAATCHI & SAATCHI London UNITED KINGDOM Copywriter:Jonathan Benson Art Director:Stanley Cheung Agency Producer:Toby Clifton Account Supervisor:Joanna Roper/Gordon Wilkinson Production Company:MPH (MARCANTONIO PLUS HOBBS) London UNITED KINGDOM Director:Rupert Bryan/Toby Clifton Editor:Rupert Bryan Editor:Paul Silburn/Kate Stanners Date Of 1st Transmission:02/02/2008 Entrant Company:SAATCHI & SAATCHI London UNITED KINGDOM<br>This viral continues the Carlsberg strategy of 'Probably the best XXX in the world'. It was filmed on a handheld camera in the crowd at Kings Meadow the home of AFC Wimbledon on the 2nd of February 2008. As the crowd waits expectantly for the match to kick off there is an announcement over the public address system. A voice goes on to describe the perfect wife. The announcement finishes with: This announcement was brought to you by Carlsberg. Carlsberg don't do wives but if they did they'd probably be the best wives in the world.'<br>The viral gained instant success online clocking up tens of thousands of hits on YouTube within only a couple of days. The viral gained lots of PR through the UK national press and also appeared in ad industry publications such as Shots magazine and Campaign magazine (where it was voted pick of the week 29/02/08). In addition the viral was also massively successful as a forwarded e-mail. ANNOUNCEMENT | 2008 | No-Award

Channels: 2008 Commercials 
Tags: advert  viral  announcement  carlsberg  gained  crowd  magazine  wives  probably  youtube  within  Internet-Film  No-Award  2008  commercial  spot  advertising  tvspotstv