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3 plus tv network - born to be a supermodel
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3 PLUS TV NETWORK - BORN TO BE A SUPERMODEL
3 PLUS TV NETWORK
Advertising Agency:FAST TRACK Zurich SWITZERLAND
Production Company:T. ENCORE Zurich SWITZERLAND
Date Of 1st Transmission:10/04/2008
Entrant Company:PUBLICIS ZUERICH SWITZERLAND<br>This spot is to promote 'Supermodel' a contest on the TV channel 3+. The approach was to play with the fashion industry's stereotypes.
We see a small girl sitting at a kitchen table. It's time for her meal but she refuses to eat. We see the mother’s hand trying to spoon feed her but the toddler won't have any of it: she says ‘No!’ doesn't sit still and we feel that one more time and the screaming begins.
BORN TO BE A SUPERMODEL | 2008 | No-Award