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coca-cola - subliminal
 
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coca-cola - subliminal

Added: 18-03-2011
From: tvspotstv ( Send PM )
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COCA-COLA - SUBLIMINAL Corporate-Image COCA-COLA Advertising Agency:McCANN ERICKSON Madrid SPAIN Executive Creative Director:Sirena Creative Director:Raquel Martínez Copywriter:Emilio Valverde Art Director:Fernando Cerezo Agency Producer:Luis Felipe Moreno Account Supervisor:Javier Pascual Production Company:BOOKER 35 Barcelona SPAIN Director:Jorge Cosmen Producer:Enrique Domenech Lighting Cameraman:Sergi Gallardo Editor:Jorge Cosmen Editor:Mónica Moro Post Production:Boolab Music: Artist/Title:Gerónimo Balado Date Of 1st Transmission:22/02/2008 Entrant Company:McCANN ERICKSON Madrid SPAIN<br>The brief for this spot was to establish a link between cinema and Coca-Cola for a specific campaign for this media. We tell the story of the famous subliminal experiment which was done in New Jersey a long time ago and bring it back to the present to achieve a degree of empathy with the target audience. SUBLIMINAL | 2008 | No-Award


Channels: 2008 Commercials 
Tags: advert  present  bring  jersey  which  achieve  degree  audience  target  empathy  experiment  Corporate-Image  No-Award  2008  commercial  spot  advertising  tvspotstv