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cancer institute nsw - which disease?
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CANCER INSTITUTE NSW - WHICH DISEASE?
CANCER INSTITUTE NSW
Advertising Agency:THE CAMPAIGN PALACE Sydney AUSTRALIA
Agency Producer:Karen Bryson
Account Supervisor:Renea Day
Advertiser's Supervisor:Trish Cotter/Anita Dessaix/Mayanne Lafontaine
Production Company:THE GUILD OF COMMERCIAL FILMMAKERS Melbourne AUSTRALIA
Lighting Cameraman:Malcolm McCulloch
Post Production:The Editors
Date Of 1st Transmission:15/04/2007
Entrant Company:THE GUILD OF COMMERCIAL FILMMAKERS Melbourne AUSTRALIA<br>Since the introduction of graphic pack warnings on cigarette packets in Australia smokers have begun to identify with these images and be selective about the disease shown on their pack. The public service announcement illustrates the ironic behaviour of smokers by capturing their reactions to the warnings at the point of purchase.
WHICH DISEASE? | 2008 | No-Award