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unilever - helping hand
Added: 18-03-2011
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UNILEVER - HELPING HAND
Cosmetics-&-Beauty
UNILEVER
Advertising Agency:BBH New York USA
Executive Creative Director:Marc Healy For Mackenzie Cutler
Creative Director:Group CD - William Gelner; Associate CD's - Matt Ian & Amee Shah
Copywriter:Adam Reeves
Art Director:Jon Randazzo
Agency Producer:Melissa Bemis
Account Supervisor:Erin Riley
Production Company:PARTIZAN London UNITED KINGDOM
Director:Traktor
Producer:Traktor
Lighting Cameraman:Emmanuel Lubezki
Editor:Gavin Cutler
Editor:Kevin Roddy
Post Production:The Mill New York
Music: Artist/Title:Finger Music / Dave Hodge
Other Credits:Head Of TV For BBH - Bruce Wellington
Date Of 1st Transmission:12/03/2007
Entrant Company:BBH New York USA<br>In 2007 Axe Boost Shower Gel was created with a mix of volcanic stone and guarana extract that keeps male minds alert and aware of mating-game opportunities. In introducing Axe Boost to the world we imagined young men with the ability to foresee the hook-up future helping them be in the right place at the right time. This ability is a phenomenon we called Extra Sexual Perception.<br>“Helping Hand” tells the story of a man with E.S.P. who foresees a hook-up opportunity and travels across town to a beautiful woman who needs assistance poolside.
HELPING HAND | 2008 | No-Award
Channels:
2008 Commercials
Tags:
advert
ability
boost
right
sexual
perceptionhelping
extra
place
tells
phenomenon
called
Cosmetics--Beauty
No-Award
2008
commercial
spot
advertising
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