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activision - cheney
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activision - cheney

Added: 18-03-2011
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ACTIVISION - CHENEY Internet-Film ACTIVISION Advertising Agency:DDB Venice USA Creative Director:Kevin McCarthy/Jeff Spiegel Copywriter:Miguel Caballero Art Director:Marcus Wesson Agency Producer:Carole Ferrari Account Supervisor:Shawn Heintz-Mackoff/Kristine Keever/Paul Sears Advertiser's Supervisor:Vickie Farmer Production Company:RCR Calabasas Los Angeles Los Angeles USA USA USA Production Company:THE ANT FARM Calabasas Los Angeles Los Angeles USA USA USA Production Company:SHAPESHIFTER Calabasas Los Angeles Los Angeles USA USA USA Director:David Hollien Producer:Richard Sven Shelgren Editor:Daniel Reid Editor:Mark Monteiro Music: Artist/Title:APM Music Other Credits:Shape Shifter (Online Facility) Date Of 1st Transmission:22/11/2007 Entrant Company:DDB Venice USA<br>The challenge was to raise awareness of the game and give gamers a reason to believe that the Call of Duty franchise’s move from a World War II game to the arena of Modern Warfare was going to make the game even more exciting. Research showed that gamers nearly always consulted a trusted source before buying a game. We decided to create fanboy videos with a creative twist. Who better to endorse Call of Duty 4: Modern Warfare than the experts - war hungry world leaders? Especially one who has recently literally shot somebody. A viral video review of the game was “created” by US Vice President Dick Cheney who being a mercurial capricious leader loved some aspects of the game and found parts of it unlikable. The video was seeded in gamer sites and forums where it quickly spread across the internet. The result? Call of Duty 4: Modern Warfare became the #1 selling Game of the Year with over 9 million units sold. CHENEY | 2008 | No-Award

Channels: 2008 Commercials 
Tags: advert  warfare  modern  video  world  gamers  mercurial  being  capricious  loved  aspects  Internet-Film  No-Award  2008  commercial  spot  advertising  tvspotstv