nike asia pacific - amare

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nike asia pacific - amare

Added: 18-03-2011
From: tvspotstv ( Send PM )
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NIKE ASIA PACIFIC - AMARE Corporate-Image NIKE ASIA PACIFIC Advertising Agency:WIEDEN+KENNEDY TOKYO JAPAN Creative Director:Sumiko Sato Frank Hahn Copywriter:Andy Ferguson Art Director:Philip Lord Account Supervisor:Shig Seng Production Company:PARK PICTURES New York USA Director:Lance Acord Producer:Robyn Boardman Lighting Cameraman:Clay Patrick McBride Editor:Sumiko Sato Frank Hahn Other Credits:Designer: Kurt Parker Artbuyer: Hiromi Shibuya Date Of 1st Transmission:15/07/2007 Entrant Company:WIEDEN+KENNEDY TOKYO JAPAN<br>This campaign was about changing the perception of what the playground (or playing basketball outside of formal practice) represents in China and Asia. While other governments have much greater control over player development and so much of it happens in sports academies through formal coaching many of the United States’ biggest superstars perfected their games outside away from formal training. The playground is where they learned how to be their most creative - where they worked on moves they weren’t allowed to do in formal practices with their coaches looking on. Some of the game’s greatest players perfected their games this way ballers such as LeBron James Jason Kidd Amare Stoudemire and Paul Pierce. AMARE | 2008 | No-Award

Channels: 2008 Commercials 
Tags: advert  their  formal  games  outside  perfected  playground  moves  werent  allowed  worked  Corporate-Image  No-Award  2008  commercial  spot  advertising  tvspotstv 

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