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national basketball association - immovable
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NATIONAL BASKETBALL ASSOCIATION - IMMOVABLE
NATIONAL BASKETBALL ASSOCIATION
Advertising Agency:GOODBY SILVERSTEIN & PARTNERS San Francisco USA
Executive Creative Director:Mix @ One Union Recording: Eben Carr
Creative Director:Ari Weiss and Stefan Copiz
Art Director:Matt Vescovo
Agency Producer:Brian Coate
Account Supervisor:Tanin Blumberg
Production Company:GOODBY SILVERSTEIN & PARTNERS San Francisco USA
Post Production:GS&P Post
Music: Artist/Title:Carly Comando Everyday
Date Of 1st Transmission:05/10/2007
Entrant Company:GOODBY SILVERSTEIN & PARTNERS San Francisco USA<br>For the past 10 years the one brand that has been noticeably absent from the branding of the NBA is the NBA. In 2007 that would change.
A new campaign was developed to introduce a new theme that would remind people that the NBA is…Where Amazing Happens. <br>Stills were animated to bring frozen moments to life. Supers were used to bring the stories to life.
Before long the campaign had taken on a life of its own. There are now over 3 000 user-generated spoofs of the campaign on You Tube. Where Amazing Happens is now in America’s hands.
IMMOVABLE | 2008 | Shortlist