tti floorcare - dogs

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tti floorcare - dogs

Added: 18-03-2011
From: tvspotstv ( Send PM )
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TTI FLOORCARE - DOGS Home-Appliances-&-Furnishings TTI FLOORCARE Advertising Agency:MARTIN WILLIAMS Minneapolis USA Executive Creative Director:Machine Head Creative Director:Julie Kucinski Copywriter:Julie Kucinski Art Director:Toby Balai Agency Producer:Sean Healey Account Supervisor:Julie Vessel Production Company:RABBIT New York USA Director:Lieven Van Baelen Producer:Mike Brady Lighting Cameraman:Glynn Speeckaert Editor:Lost Planet/Charlie Johnston Editor:Tom Moudry Post Production:Framestore NY Music: Artist/Title:Squirrels on the Moon Other Credits:Visual Effects: Framestore NY Date Of 1st Transmission:01/11/2007 Entrant Company:MARTIN WILLIAMS Minneapolis USA<br>Hoover's a 100-year-old brand in need of revitalization. Having been out sold and out marketed by Dyson Hoover sought to regain its top place in the vacuum category. As a brand Hoover was well-known and trusted but technology and design had the category hooked---and Hoover wasn't considered a player. Instead of following Dyson's lead we aimed to help Hoover find its own voice. Speaking to a new audience of women with the clean gene we tapped into the emotional aspects of cleaning: the stress of a mess and relief of a clean-up. DOGS | 2008 | No-Award

Channels: 2008 Commercials 
Tags: advert  hoover  category  clean  brand  voice  speaking  aimed  dysons  instead  following  Home-Appliances--Furnishings  No-Award  2008  commercial  spot  advertising  tvspotstv 

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