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adidas international - original games
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adidas international - original games

Added: 18-03-2011
From: tvspotstv ( Send PM )
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ADIDAS INTERNATIONAL - ORIGINAL GAMES Internet-Film ADIDAS INTERNATIONAL Advertising Agency:180 AMSTERDAM (180\TBWA) THE NETHERLANDS Executive Creative Director:Grand Central London: Raja Seghal Creative Director:Richard Bullock Copywriter:Niklas Lilja Art Director:Stuart Brown Agency Producer:Cedric Gairard Cat Reynolds Account Supervisor:Mark Schermers Advertiser's Supervisor:Nicole Vollebregt Production Company:STINK London UNITED KINGDOM Director:Henry-Alex Rubin Producer:Molly Pope Lighting Cameraman:Michael Cleary Editor:Marshall Street Editors: Spencer Ferszt Editor:Andy Fackrell Richard Bullock Post Production:Glassworks: Tareq (colourist) Ian Richardson (flame artist) Music: Artist/Title:Massive Music Other Credits:Post Production Supervisors: The Pool (Nickie Stevens Rick Naudé) Date Of 1st Transmission:26/02/2008 Entrant Company:180 AMSTERDAM THE NETHERLANDS<br>The Original Games range is inspired by the Olympic heritage of Adidas – a tribute to both the great athletes that have worn Adidas and the cities that have hosted the Olympics.<br>The long-format web content film Original Games is a three minute film created to be viewed online on the Adidas Originals website. The Originals Spring Summer 2008 cross channel campaign pays tribute to the rich sporting heritage of adidas<br>This film is celebration of the original spirit of the Olympics. The ancient Greeks considered play to be the most important aspect of training: through play athletes could develop their skills without pressure. Play and enjoying sport was the step to the next level of greatness. <br>In this film a group of friends take on the Beijing 2008 Games in the original spirit of play. They use the city as inspiration creating spontaneous games wherever they go such as using café tables to play ping pong or beach parasols for a javelin competition. They also come up with creative ways to use existing Olympic equipment like the high jump where the only rule is they cannot use the Fosbury flop – but rubbish bins and trampolines are fine. <br>The spirit of these games proved infectious prompting passers-by to have a go like when the whole neighbourhood lined up to have a go at 50m Hurdle Ducking. In these games taking part was more important than the seconds metres or medals.<br>The Original games are: 50m Hurdle Ducking Street Fencing Freestyle Balance Beam The Very High Jump Café Ping-Pong Swing Long Jump Parasol Javelin and 10m Dive Bomb. ORIGINAL GAMES | 2008 | No-Award

Channels: 2008 Commercials 
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