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association for the blind - decoy
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association for the blind - decoy

Added: 17-03-2011
From: tvspotstv ( Send PM )
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ASSOCIATION FOR THE BLIND - DECOY Fundraising-&-Appeals ASSOCIATION FOR THE BLIND Advertising Agency:MARKETFORCE West Perth AUSTRALIA Creative Director:Andrew Tinning Copywriter:Tom Wilson/Andrew Tinning Art Director:Andrew Tinning Agency Producer:Nicole Beer Account Supervisor:Gavin Bain Production Company:DOUBLE G Perth AUSTRALIA Editor:Double G Date Of 1st Transmission:01/06/2007 Entrant Company:MARKETFORCE West Perth AUSTRALIA<br>We aimee to encourage people to donate to the Association of the Blind. The Association of the Blind does not have funding available for TV advertising. The execution required a fresh approach to cut-through with limited spot availability. We created an audio track for a fictitious advertiser the kind of generic retail ad you hear all the time while our message was delivered with graphics. This allowed us to maintain the dignity of the blind and visually impaired viewers and ensure they didn’t feel like victims while using the medium in an interesting way to target the sighted community. DECOY | 2008 | No-Award

Channels: 2008 Commercials 
Tags: advert  blind  while  aociation  dignity  visually  impaired  maintain  graphics  meage  delivered  Fundraising--Appeals  No-Award  2008  commercial  spot  advertising  tvspotstv