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bombardier - morocco
( Send PM
BOMBARDIER - MOROCCO
Advertising Agency:TAXI CANADA Montreal CANADA
Executive Creative Director:Jean-Michel Ravon
Creative Director:Stéphane Charier
Art Director:Stéphane Gaulin
Agency Producer:Nycole Lemonde
Account Supervisor:François Canuel Marie-Claude Lacasse
Production Company:LA FABRIQUE D'IMAGES Montreal CANADA
Lighting Cameraman:Vincent Varin Steve Danyluk
Music: Artist/Title:Studio Apollo
Other Credits:Strategic Planning Director: Anne-Marie Leclair.
Date Of 1st Transmission:24/11/2007
Entrant Company:TAXI CANADA Montreal CANADA<br>This ad is for Bombardier a worldwide aerospace and rail transportation company based in Canada. Bombardier needed to create a positive corporate image and opinion among Canadians who didn’t understand what Bombardier was or had misperceptions about the company. They needed to focus on the most common element between Canadians and Bombardier: their national pride and spirit.
Every week a fisherman and a pilot exchange a signal of flashing lights - and a hearty laugh.
Cut to a super that says: People always find a way to connect we just make it easier.
Bombardier. Trains. Planes. Canadian Spirit.
MOROCCO | 2008 | No-Award