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nokia - the next episode
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NOKIA - THE NEXT EPISODE
Advertising Agency:LOWE LONDON UNITED KINGDOM
Executive Creative Director:Dunvagen Music Publishers
Creative Director:Ed Morris
Art Director:Greg Milbourne
Agency Producer:Jane Rattle
Account Supervisor:David Boscawen/Grant Nicholas
Advertiser's Supervisor:Elina Jo Manner
Production Company:THERAPY FILMS London UNITED KINGDOM
Lighting Cameraman:Chris Doyle
Editor:Ric Russell/Ed Line
Post Production:Smoke & Mirrors
Music: Artist/Title:Philip Glass/Jaipura River (Composers)
Date Of 1st Transmission:03/11/2007
Entrant Company:LOWE LONDON UNITED KINGDOM<br>Nokia Nseries in developing nosecone technology has a history of delivering category changing communication statements to the category. We created an integrated campaign idea that indicated a step change in the world of entertainment: 'Entertainment. The next episode.'
The campaign used communication language from the familiar world of entertainment itself.
In the TVC current media was used to make social commentary about the behavioural change taking place in the way people consume and create entertainment.
THE NEXT EPISODE | 2008 | No-Award