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adidas - together
 
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adidas - together

Added: 17-03-2011
From: tvspotstv ( Send PM )
(59043) | (0) | (0)

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ADIDAS - TOGETHER Corporate-Image ADIDAS Advertising Agency:TBWA\CHINA (180\TBWA) Shanghai CHINA Creative Director:Elvis Chau/Sarawut Hengsawad/Lesley Zhou Copywriter:Lesley Zhou/Sarawut Hengsawad/Nicky Zhang/Michelle Wu Art Director:Elvis Chau/Nie Lang/Xia Zheng/Susie Sun/Amani Qian Agency Producer:Diana Chew Account Supervisor:Koo Yeat Mung/Clare Xie Production Company:STINK London UNITED KINGDOM Director:Psypo (Marie Hyon/Marco Spier) Producer:Daniel Bergmann/Mungo Maclagan/Stink Lucia Grillo/Psyop Lighting Cameraman:Alex Melman Editor:Cass Vanini Editor:John Merrifield/Yang Yeo Date Of 1st Transmission:01/12/2007 Entrant Company:TBWA\CHINA Shanghai CHINA<br>The campaign is about rallying the country and showing how the entire Chinese nation is supporting their athletes and the Games themselves. But it's more than just the crazed fans waving their national flags for the pride of the nation that so many other brands will be showing. We wanted to take a softer approach where our first leg of advertising would indeed show 1.3 billion people supporting Chinese athletes but in a more quiet confident way. When 1.3 billion Chinese truly come together impossible is nothing. TOGETHER | 2008 | No-Award


Channels: 2008 Commercials 
Tags: advert  chinese  nation  supporting  their  billion  athletes  showing  would  indeed  advertising  Corporate-Image  No-Award  2008  commercial  spot  advertising  tvspotstv