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24 hour fitness - lance pass it on
 
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24 hour fitness - lance pass it on

Added: 16-03-2011
From: tvspotstv ( Send PM )
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24 HOUR FITNESS - LANCE PASS IT ON Best-Use-of-Music 24 HOUR FITNESS Advertising Agency:PUBLICIS & HAL RINEY San Francisco USA Creative Director:Jae Goodman/Jon Soto (executive Creative Directors) Copywriter:Jenna Hall Art Director:Suosdey Penn Agency Producer:Eliezar Goco Account Supervisor:George Pappas Production Company:MOXIE PICTURES Hollywood USA Director:Henry Lu Producer:Shannon Lords Lighting Cameraman:Helge Gerull (director Of Photography) Editor:Jean Kawahara Music: Artist/Title:George FormbyKeep Fit Date Of 1st Transmission:01/06/2005 Entrant Company:PUBLICIS & HAL RINEY San Francisco USA<br>24 Hour Fitness is America’s largest gym brand (430 gyms and counting). They believe in “Fitness made easy for everyone”. This spot features Lance Armstrong who is a partner/owner of several 24 Hour Fitness gyms.<br>The track on this spot “Get Fit” by British ukulele legend George Formby creates a feeling of friendliness fun and approachability – three attributes that are very important to the 24 Hour Fitness brand and very important to making this not just another Lance Armstrong as superstar representative of (insert logo here). The song in our opinion makes the spot work. LANCE PASS IT ON | 2006 | No-Award


Channels: 2006 Commercials 
Tags: advert  fitne  important  armstrong  lance  brand  three  approachability  friendline  feeling  makes  Best-Use-of-Music  No-Award  2006  commercial  spot  advertising  tvspotstv