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best buy / amc theaters - powder
 
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best buy / amc theaters - powder

Added: 16-03-2011
From: tvspotstv ( Send PM )
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BEST BUY / AMC THEATERS - POWDER Corporate-Image BEST BUY / AMC THEATERS Advertising Agency:BEST BUY ADVERTISING Richfield USA Creative Director:Joe Michaelson Copywriter:Karl Kozlowski Art Director:Scott Loftus Agency Producer:Jackie Osking Account Supervisor:John Bernier Advertiser's Supervisor:Shawn Murnan Director:Mike Nelesen Date Of 1st Transmission:25/11/2005 Entrant Company:BEST BUY ADVERTISING Richfield USA<br>We developed an innovative and unreplicated program to remind movie goers to turn off their cell phones in what is essentially a “public service announcement” sponsored by Best Buy and partners. The spot runs immediately prior to the feature film and is set up and shot to appear as if it is a real movie trailer. It turns out to be fake with a cell phone ring tone interrupting a “scene ” and ruining the “movie.” It commands attention from the audience and results in action. POWDER | 2006 | No-Award


Channels: 2006 Commercials 
Tags: advert  movie  phone  interrupting  turns  trailer  feature  appear  scene  ruining  results  Corporate-Image  No-Award  2006  commercial  spot  advertising  tvspotstv