al-arabiya news channel - closer to the truth

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al-arabiya news channel - closer to the truth

Added: 15-03-2011
From: tvspotstv ( Send PM )
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AL-ARABIYA NEWS CHANNEL - CLOSER TO THE TRUTH Publications-&-Media AL-ARABIYA NEWS CHANNEL Advertising Agency:IMPACT BBDO Beirut LEBANON Creative Director:Dani Richa/Carlos Amseyan Copywriter:Cyril Nehme Art Director:Joe Abou Khaled Agency Producer:Carlos Amseyan Production Company:LASER FILMS Beirut LEBANON Director:Alejandro Toledo Producer:Jean-pierre Sikias Date Of 1st Transmission:14/06/2005 Entrant Company:IMPACT BBDO Beirut LEBANON<br>Although machine guns and bombs are going off all around her a woman is rocking her son’s motionless body and weeping. A soldier shouts out “It’s a wrap!” and we discover that the explosions and gunfire were staged. The so-called soldiers pack up and clear out. Only the woman is left behind dramatizing some news channels’ tendency to exaggerate the truth.<br>The film was shot in the suburbs of Beirut in an abandoned school used as a militia’s headquarters during the war. After weeks of preparation the set was so real that people thought the war had actually begun again. CLOSER TO THE TRUTH | 2006 | No-Award

Channels: 2006 Commercials 
Tags: advert  woman  beirut  abandoned  school  militias  suburbs  tendency  exaggerate  truththe  headquarters  Publications--Media  No-Award  2006  commercial  spot  advertising  tvspotstv 

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