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24 hour fitness - training
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24 hour fitness - training

Added: 15-03-2011
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24 HOUR FITNESS - TRAINING Entertainment-&-Leisure 24 HOUR FITNESS Advertising Agency:PUBLICIS & HAL RINEY San Francisco USA Creative Director:Jae Goodman/Jon Soto (executive Creative Directors) Copywriter:Mike Danko/Laura Mulloy Art Director:Colin Kim Agency Producer:Eliezar Goco Account Supervisor:Jennifer Dunbar Production Company:SMUGGLER Los Angeles USA Director:Jon Watts Producer:Richard Berman Lighting Cameraman:Igor Jadue Lillo (director Of Photography) Editor:Jean Kawahara Date Of 1st Transmission:10/02/2006 Entrant Company:PUBLICIS & HAL RINEY San Francisco USA<br>24 Hour Fitness America’s largest gym brand (430+ gyms) believes in “Fitness made easy for everyone”. So when they became an Olympic sponsor we treated this sponsorship with the same fun and friendliness that we put forth in all of their advertising. We did not want this to be about amazing athletes with insane workout regimens. Instead we portrayed Olympic skier Jeremy “soon-to-be-an-NFL-football-star” Bloom and skater Jennifer “Miami Ice” Rodriguez as regular folks who sometimes need help getting motivated just like the rest of us. As for how their coach decides to motivate them… that’s were the fun comes in. TRAINING | 2006 | No-Award

Channels: 2006 Commercials 
Tags: advert  olympic  their  fitne  rodriguez  miami  jennifer  skater  jeremy  football  bloom  Entertainment--Leisure  No-Award  2006  commercial  spot  advertising  tvspotstv