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netstar - socks
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NETSTAR - SOCKS
Advertising Agency:NET#WORK BBDO Johannesburg SOUTH AFRICA
Creative Director:Julian Watt
Art Director:Trevallyn Hall
Agency Producer:Barbara Clarke
Account Supervisor:Karen Smit
Production Company:EGG Cape Town SOUTH AFRICA
Lighting Cameraman:Paul Gaulpin
Date Of 1st Transmission:01/07/2005
Entrant Company:NET#WORK BBDO Johannesburg SOUTH AFRICA<br>To combat car theft Netstar fits tracking devices - to track and recover them should they get stolen.
We made their brand warmer - to stand out in a category in which the advertising is dominated by images of guns and helicopters.
We based our concept on the oldest and greatest ‘missing truth’ of all. The mystery of the missing sock. You know the story – you buy a pair of socks and within 6 months one of them goes missing. What happens to it?
If Netstar could solve this great mystery then surely they could find a missing vehicle.
SOCKS | 2006 | No-Award