Rating (0 votes):
Not yet rated
ucei - in the mineshaft
( Send PM
UCEI - IN THE MINESHAFT
Advertising Agency:Y&R ITALIA Milan ITALY
Creative Director:Aldo Cernuto/Roberto Pizzigoni
Art Director:Marco Panareo
Production Company:BRW & PARTNERS Milan ITALY
Date Of 1st Transmission:15/04/2004
Entrant Company:Y&R ITALIA Milan ITALY<br>Racism is like a poison that invades society. In this commercial the metaphor of a canary that warns workers from danger in the mineshafts is used.
When a minority is attacked it means that all the society is in danger. This Commercial is to say NO to racism and anti-Semitism.
IN THE MINESHAFT | 2004 | No-Award