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provincia di brescia - penalty points
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PROVINCIA DI BRESCIA - PENALTY POINTS
PROVINCIA DI BRESCIA
Advertising Agency:DDB Milan ITALY
Executive Creative Director:Ferdinando Arno'
Creative Director:Enrico Bonomini
Art Director:Marco Turconi
Agency Producer:Giuseppe Brandolini
Account Supervisor:Barbara Simonetti
Advertiser's Supervisor:Mauro Parolini
Production Company:MOVIE MAGIC INTERNATIONAL Milan ITALY
Lighting Cameraman:Pierpaolo Ferrari
Music: Artist/Title:Ferdinando Arno'
Date Of 1st Transmission:31/05/2004
Entrant Company:DDB Milan ITALY<br>In Italian the word 'points' means both penalty and stitch. The campaign refers to the recent introduction of penalty points given for each infraction. Spot shows people who've earned penalty points through bad driving showing scars on their faces.
PENALTY POINTS | 2004 | No-Award